What is No Added Sugar?

Over the last few years following of No Added Sugar has increased and this year it seems to be one of the cool and trendy brands of the moment. Of course, that isn’t actually the case, this brand has been around since 2001, originally as a small boutique brand offering a small selection of baby clothes. Based in London, founder Deborah Medhurst aimed high when she set out to find stockists, Harvey Nichols and Harrods were two of the first high profile stores to stock No Added Sugar. Obviously in the last few years word has spread from these exclusively fancy department stores and No Added Sugar is becoming a huge brand, endorsed by the children of celebrities around the globe.

Indeed, we’re great fans of No Added Sugar, the clothes are contemporary and edgy without alienating the masses, many of which do still like a little tradition in their baby/toddler/ children’s clothes. This years spring/summer collection does just that, bright colours, quality materials and beautiful designs make No Added Sugar clothing a very trendy alternative to the standard high street fashions. If you’re looking for an outfit that will stand out from the rest No Added Sugar could be your brand!

The very thought that the brand started life in Harvey Nichols immediately makes you think that kitting your child out in No Added Sugar will be a pricey affair. You’ll be pleasantly surprised with our No Added Sugar stock price tags, our No Added Sugar Sale page is also worth a look.

So far this season two key pieces have stood out within our No Added Sugar stock. The boys cardigan and girls summer dresses.

You can see these items below, along with a few others we like, but why not visit our online shop to browse more great No Added Sugar items and remember we’ll be including even more No Added Sugar stock in our Autumn/Winter Collection.

P.S. Don’t forget FREE DELIVERY on your order too!